One of the many things i love about building this platform is the amount of technology available to us. Today we launch Amazon Rekognition integration into our free photo hosting platform. Why are we doing this? Well, it turns out that 95% of our users do not tag photos properly, if photos are not tagged properly then they can’t be found either by our users, or by search engines. This then of course means we are hosting a lot of content that never sees the light of day, this in turn drains our resources. What does Amazon Rekognition do? It takes your image, dissects it and recognises objects in the photo, it then sends us a list of tags which we then allocate to the image, then, add into the on page SEO ensuring that if you upload a photo of a turtle next to a tree and some grass, then the search engines see, that it is in fact, a picture of a turtle next to a tree and some grass! This of course then reflects in higher organic traffic rankings and more people seeing your content, you get more views, and in turn earn more revenue for your images. However, whilst the technology can be rolled out onto the site (although it was in fact 200 hours of programming work!) the time it takes for the search engines to index and rank the content can take some time, so be patient, upload your images and we’ll do our best to ensure your work is easily found!
7 Responses
Hi Tom.
That’s great news regarding the AMAZON REKOGNITION technology being added to ClickASnap. Even with this new feature, everyone should still take the time to properly tag their photos, correct?
It’s entirely upto them Laura. The rekognition software is usually pretty accurate and will do just as good a job as you or i would
Can we see these tags and possibly tweak the ones we already have?
My photos have some tags on them from Lightroom already, but they might be either very generic or technical..
Yes you can see and remove them in the tags section of the upload page when you upload them
Adding a good description with each photo is still highly recommended as this is readable alongside the tags by search engines indexing the content.
As an example, adding the following as a description..
“A beautiful photo of Mount Everest at sunrise from our mountain trek in 2012.” would be seen as higher quality content then “Mountain, sunrise, snow, rocks”. With the two combined together the results would be significantly better again.
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