How do you price your photos for sale?

As many of you may know ClickASnap is shortly to bring out a new site, and as part of that new site we will be bringing out a range of ecommerce systems. These will be as follows:

  • Digital downloads: This will enable consumers to buy and download one of your images.
  • Physical product sales: This will enable people to buy physically printed products using your artwork, from canvas prints through to mugs to just simple photos
  • Private Galleries: In here you will be able to put any photos you want. Later it will be expanded to include video links, blogs, and other associated information. There will be no ads in this area which is why you can put what you want within it. It is monetised by you charging people to enter
  • Stock image licensing: This is where you can license your photos out. Our system is going to be very different from any stock system you have ever used before. With us, anyone who wishes to use your photos will pay you at a Cost Per Impression rate. What this means is that if you decide that you want $0.01 everytime someone views your photo and a consumer wishes to buy 5,000 ‘impressions’ they will pay you $50 for the right to do this. Your image is then embedded into their website by them. Once the impressions run out the image on their page goes blank and they have to repurchase more impressions off of you. Think of it like being constantly paid for your work.

These will be the 4 systems in place once it launches.


Digital downloads: Now, the trick to being able to sell your content (assuming you aren’t already a famous photographer or artist!) is to get your pricing right! When someone comes and visits your image for whatever reason, what is the most likely thing they will do with your image? Well, it will be to pay to download it. Now if you’re charging any more than around the $1.00 mark they are unlikely to purchase it, with digital downloads you are trying to grab that impulse buy market, and this means low pricing, Unless the picture is absolutely phenomenal the odds of someone paying much more than $2-$3 for a download is fairly slim. Anything less than $1 and you are likely to see significant sales.

Physical Product sales: The people wishing to purchase these are unlikely to be impulse buyers, they are more likely to be people who appreciate your work considerably, they are looking for something to place on their wall in their home, or redo their kitchen mugs or even create some sort of photo album. These people will be prepared to pay significantly more than a digital download. Pricing these are still tricky though. To start with come in low and work up keeping track of your sales vs your views. Remember, with this there is no capital outlay for you, it is completely automated and we deal with everything

Private Galleries: This is a relatively new concept. It will be a pay to access area only with you setting the pricing and based on a recurring subscription. The trick to successfully capitalising on this will be to put continuous new and useful content in it. Use it as a conduit to talk to and create bonds with your existing followers. Again, start at a low price, probably in the region of $1-$2 per user per month (1,000 users and you’re earning $1-$2,000 per month) With anything that doesn’t involve physical products it’s always a numbers game, low cost, high margins and high turnover, for the internet this is certainly the best formula particularly for products like music and photos

Stock image licensing: This really is 100% unique and groundbreaking as far as we are aware. Costs need to be kept low, certainly for the majority of photos. Perhaps starting at $1-$2 per 1,000 impressions (Get 100 photos out at 1,000 impressions each that’s $100 every month recurring) It is feature we are going to be monitoring carefully as it will be integral with our anti-piracy systems that we hope to launch in 2017.

Whilst these are fairly simplistic ways of pricing your content I hope it gives you an idea of where to place your products initially. Our system will allocate your funds into your account and your ‘Account Settings’ tab just like the pay per view funds are shown. However there will be no minimum withdrawal, you will be able apply for a withdrawal at any given point and we will act on it as soon as we can within office hours GMT


Once this system is launched, the next step will be learning how to pay to advertise your content so you just put money in one end and more money comes out the other!


See a sneak peek of the new site here!

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17 Responses

  1. interesting ! one question : i shoot film and develop films and print my photos myself-what i post on the internet are scans from my prints…if someone wants to buy a physical photo, will it be possible to sell hand prints ? there is a quality loss in the scanning process and the originals are always better (even though they are limited in size due to my develpoing trays…)

  2. If you sale a digital download then the buyer has the photo on his pc . Then they can and go and print it out 2 on a cavans ? Or cant that be done?

    1. Yes they can do that. Nothing you can do about that though i am afraid. However, people are far more likely to purchase digital downloads than they are physical prints. Of course you don’t actually have to sell your content as a digital download that is your choice, or charge alot for the downloads, again up to you

      1. I understand its my choice how i sale it . But if thy buy a digital download it will cost less . And thy can print it over and over . So the stock optie where can get 0,01 per view . Thy will not buy seeing how a digital download cost less for them. Or are there coppy rights that stop that? Realy want to sale photos but dont want to mis out on more money from them .

        1. You can’t use a digital download on a website, a digital download is for personal use only. You have to use stock image licensing for someone to use on a website. As for digital download vs printed photos it will be a choice you will have to make to offer one or both. Once an image is downloaded you cannot stop someone printing it off. However you can just charge the same price for a digital download or a physical product if you are that concerned about it

  3. Just wondering . Seeing how easy it is to get photos from the internet. And most ppl dont get money for it or just only get the name under the photo. And just the name under a photo is the best thing you can have . Seeing how more ppl will lookup more work from you then. But still going to sale my photos here . Already love the paid per view you get now . And i liked it from the start when mike posted it on his youtube channel. Keep up the good work and thank you for give me more info on how it will work.

  4. Interesting new points you offer. I will have a look at it, when it is online. But what with the regular payment per view…? Will it go down once more…? 0,0016 is not that much, when you started with 0,0028 (or was it 0,0029?) in August… Now it needs so much more views than in the beginning to reach nearly the same result… I understand that developing, programming, server and so on are taking a lot of money, but I see the hours I invest daily when I am online here since August and the more and more reduced result…

    1. As explained in my interview with Mike Browne payments per view will be continually fluctuating until the platform reaches some form of stability and high number (500k monthly, currently at 100k) of users. As for the pay per view figure declining, the performance of the site has significantly increased in response to this. Furthermore, the falling pound sterling which has dramatically affected the pay per view is unfortunately outside of our control. Something to bear in mind though is how much do Facebook, Flickr, 500px (don’t you have to pay to put more than a certain amount of photos on these platforms?) and in fact any other site pay you when your photos are viewed? I believe it is zero in all cases, so, is it better to receive something or nothing for your efforts?

      Also in response to your statement $0.0016 isn’t that much, it’s actually a huge amount compared to sites such as Youtube which is $0.000640, spotify which is tyically $0.0001 and of course every other hosting site which is $0.000000 (or actually negative when you have to pay to use them)

  5. I am having problems with putting price for download picture. When I put a price the product is published with price 0 for downloads.
    How can I put the price?
    Am I doing something wrong?

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