There’s a reason photographers rely so heavily on photography portfolios:
A great portfolio will win over an emotional customer base; whether it be a bride looking for the perfect someone to capture her happiest of days, or an executive hoping to document an important corporate event.
From experienced professional photographers, all the way to amateur students; a well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape.
The best approach towards creating a portfolio would be creating an actual photography portfolio website.
Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations.
As the official face of your business, your website should be a dynamic online presence you can control and leverage to establish your brand.
And the best way to build your photography website?
Introducing Elementor: The Most Powerful Website Builder On The Planet
A powerful website creation platform, Elementor enables anyone to create stunning, comprehensive WordPress websites.
By far the most popular CMS, WordPress presents a fair number of challenges to those lacking considerable coding chops.
Elementor proves its weight in gold in that regard; empowering even those with zero programming abilities to build the WordPress website of their dreams.
This becomes truly game-changing in regards to photography websites. Considerably comprehensive, photography websites are composed of numerous pages, all requiring distinguishing design elements. And, of course, there’s usually a need to incorporate an online shop.
Elementor features cover every aspect of the photography website creation process. With more than 300 widgets and dozens of templates, your homepage, client showcase, blog, shop, and, of course, image portfolio will be built exactly the way you envision them to be.
Elementor’s Core Features
Drag and drop editor
The foundation of every website builder is its editor. Elementor offers users a truly unique editing experience; every item added to your page can be dragged and dropped within a clean, clear and intuitive environment.
Here, you can include a clear navigational menu that links to the other important pages, as well as noticeable call to action buttons that encourage visitors to take the desired action on the site.
You can leverage Elementor’s 90+ widgets. These include:
- Basic widgets (e.g. Google Maps, Menu Anchor)
- Pro widgets (e.g. Animated Headline, Testimonial Carousel)
- Ecommerce widgets (e.g. Product Price, Product Images, Add To Cart)
Kits Library
Some photographers relish the opportunity to create their website from scratch.
Others would like to simply get up and running with a stunning website as quickly and with as little hassle as possible.
That’s what Elementor’s Full-Site Kits are for.
Elementor’s Kits Library contains dozens of complete, designer-made website kits. These kits include all the elements and attributes a website needs in one single kit. All you have to do is customize to your satisfaction and click publish.
Elementor offers photographers a variety of pixel-perfect website kits that perfectly fit just about any photography style.
“With Kits, there is no need to work on each page attribute (e.g. header, footer, color palettes) individually. You can choose a kit, customize it so that it fits your photography goals, and hit publish.
And…Viola! You’re up and running with your photography website.”
Ecommerce Features
A photography website isn’t just a PR vehicle promoting your image capturing abilities.
It can also be a platform from which photographers sell their work.
As mentioned above, Elementor offers numerous ecommerce features.
At the center of said features is Elmentor’s powerful WooCommerce website builder. WordPress’ premier ecommerce plugin, WooCommerce powers millions of online stores across the globe, and Elementor boasts one of the most popular WooCommerce site builders out there.
With Elementor’s WooCommerce site builder, every element of your customers’ journey can be designed to a tee. You can optimize your customers’ “add to cart” experience with custom buttons, menus and banners. You can also add customer reviews and leverage Elementor’s upselling features (e.g. ‘Buy 10 images and get another for free!’).
Marketing features
Even if you aren’t planning on selling your images, it’s critical your website becomes a revenue-generating vehicle.
With Elementor, you can arrange for visitors to be met with marketing and promotional material at strategic moments.
Leveraging Elementor’s powerful popup form builder, you can capture new leads and expand your potential customer database. Photographers looking to extend special offers on Black Friday or New Years, can see to it that visitors are met with a popup informing them of a cool deal they can’t afford to miss out on.
Finally, photographers can integrate their marketing tools and social media accounts to boost conversions, capture leads, and analyze website performance. These include (but aren’t limited to):
- Social media platforms (Meta, Discord, YouTube, Soundcloud)
- Marketing and CRM platforms (Mailchimp, Zapier, AWeber, Getresponse, Drip)
- WordPress plugins (Yoast, RankMath, Toolset)
Elementor Free Vs Elementor Pro
Unlike some other website creation platforms, Elementor offers users a free plan, along with four subscription packages.
Elementor’s Free version offers limitless design possibilities. Elementor Pro, however, empowers you with more professional tools that speed up your workflow, and allow you to build more professional websites.
You can create a stunning photography website using Elementor’s free plan.
However, if you want to enjoy all of Elementor’s photography Full-Site Kits and add an online store to your website, you’ll need to upgrade to a subscription plan. Elementor offers 4 subscription packages, starting at US$49 per year.
Start Building Your Photography Website Today!
With most platforms, designing your own photography website is no small task. It can prove incredibly time-consuming and technically challenging.
Not with Elementor.
Whether you’re looking to build a website simply to get your name out there, or to showcase your work and book clients; you can use Elementor to create it, effortlessly and without writing a single line of code.
If you’re ready to get started with Elementor on your WordPress site, go ahead and install the free version from WordPress.org today.